Visitor Numbers
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This report details
the number of
visitors and page
loads received by
your website, each
day, month, quarter,
year allow you to
constantly monitor
the success of your
website.
Coupled with some of
the other reports
(listed below) you
can get a really
insightful view of
how well your web
site is performing.
[see Fig.1] |
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Came From
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This details how you
visitors arrived at your
site, be it via a search
engine (Google, MSN, Ask
etc.) or from a link on
another website. This
analysis help inform your
decisions when deciding
where to focus your
marketing.
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Keyword Analysis
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This section is concentrated
solely on the Search Engines
and details what queries
people are using to find
your web site and on what
search engine. So
important nowadays as a vast
majority of your traffic
will be from search engines
meaning the design of your
site in a search engine
friendly way is of paramount
importance.
[see Fig.2] Click here
to read my article on
Search Engine Optimisation |
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Search Engine Wars
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Which search engines are
visitors using to find your
web site? This can
help you make funding
decisions if you wish to
pursue paid advertising on
Search Engines.
[see Fig.3] |
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Exit Links
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Where are people going
straight after they leave
your website? It could
be a competitor or to a site
you link to from your site.
For example, most of my exit
links are to websites I have
created and listed on my
portfolio page |
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Downloads
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If you have any downloadable
content (such as brochures
etc.) on your website this
will highlight its
popularity |
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Visitor Paths
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Shows the most popular
routes people take through
your website. This may
show you an important page
is visited later in the
visit meaning many may not
ever see it. Certainly
helps to flag up a need for
a slight tweek of your web
site. |
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Visit Length
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How long are people staying
on your website? If
its too short then maybe
they can't find the
information they are looking
for?
[see Fig.4] |
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Popular Pages
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A Simple view of all your
website's pages ranked in
order of popularity. |
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Geographic Analysis
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Reports on where in the
world you visitors are
coming from. This can
viewed at Country, County,
City or even ISP level.
[see Fig.5] |
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System Statistics
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Which browser are
you visitors using?
Which Operating
System? What is
their monitor
resolution?
All this is vital
for my job helping
me to ensure any
website I design
works across the
board. I have
recently amended my
code to cater for
the increase in
iPhone visitors! |
