Eye Tracking Surveys

Understanding how the eye reads from a computer display is vitally important to me when planning out your website. Taking care in these seemingly small details helps me to deliver a website that will engage with your visitors and maintain their attention.

From reading a lot of eye tracking surveys the following information stands out :

• Dominant headlines most often draw the eye first upon entering the page.
• Smaller type encourages focused viewing behaviour… larger type promotes lighter scanning.
• A headline has less than a second of a site visitor's attention.
• For headlines — especially longer ones — it would appear that the first couple of words need to be real attention-grabbers.
• Navigation placed at the top of a homepage performs best.
• Shorter paragraphs perform better than longer ones.
• The bigger the image, the more time people took to look at it.
• Research also shows that clean, clear faces in images attract more eye fixations on homepages.

If you would like to read some more then Smashing Magazine has a great feature covering all the bases.

Read the full Article