Understanding how the eye reads from a computer display is vitally important to me when planning out your website. Taking care in these seemingly small details helps me to deliver a website that will engage with your visitors and maintain their attention.
From reading a lot of eye tracking surveys the following information stands out :
If you would like to read some more then Smashing Magazine has a great feature covering all the bases.
Eye-tracking heat map of a baby looking directly at us, from the UsableWorld study.
And now the baby is looking at the content. Notice the increase in people looking at the headline and text.
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