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The Abbeyfield Kent Society


Layout design, content architecture, bespoke CMS, extranet, photography

Client location


Care website.

The goal of this redesign for The Abbeyfield Kent Society was to pull all of their vast information into a single site, without it becoming overwhelming.

We identified two key visitor types; current residents and their families and prospective residents. The site covers both of these by compartmentalising content and delivering it in an intuitive way.

We spent a lot of time researching type sizing and colour contrast to optimise for more senior site visitors whilst maintaining a clean design which is appealing to younger visitors (e.g. the children of current or prospective residents).

The site is responsive, cross-browser compatible with accessibility for all at its core.

The emotional message was conveyed by some superb photographs arranged by us and these are complimented by images taken by our client at their various events. The professional photos are used mainly on pages aimed at prospective residents and the client taken images on news and event pages.

We will be keeping a close eye on usage statistics as well as user feedback to ensure we continue to refine and adapt the design as appropriate.

Our clients have access to a bespoke Content Management System (CMS) which allows them to add to and amend the site content internally.

It has been a real pleasure working with Emma and Nicole in producing a site that we are all very proud of.

Website screens

Website screen shot


Our website is probably one of the most important tools to our company and choosing who would create our website was a huge decision. Designing a website was new to me but as soon as I met Kris and Jo I felt very comfortable and that they instantly understood the company and what we were trying to achieve.

Very quickly I was shown the bespoke design and I don't think I wanted to change anything! We worked together to plan how the website would actually function and promote the company in the best possible way whilst being user friendly.

What could of been a very stressful process was made to be quick, straight forward and efficient. If we wanted anything changed it was no problem and done straight away. Since the website has been live Squiders have been there for us and have such a quick turn around for requests. I would not hesitate to recommend Squiders for your website!

- Emma Lovelock

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