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Applecross Homes


Layout design, content architecture, video direction

Client location
West Malling, Kent


House builder website.

Applecross Homes are an established and respected company, building beautiful homes around the south-east of England, they approached us to work with him in making the most of their digital shop window.

As an established company they already had brand guidelines and printed material which we used as a guide to keeping consistent across the various media platforms.

We had a lot of computer generated drawings to work with but there was something too flat about them, we wanted to create something aspirational; live in an Applecross Home and enjoy life, enjoy modern living.

We were lucky that Applecross had just finished two developments so we hired our favourite video team and got storyboarding.

The design and video work seamlessly together to create a rich and rewarding browsing experience.

Website screens

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Website screen shot


We have worked with Kris and his team for several years now and would highly recommend them for any business seeking a high-end website design-and-build solution at a fraction of London agency prices.

We were initially attracted by the quality of the copy and imagery of other brands they had worked with and found them to be a rich source of ideas and designs once we sat down with them. All of which was framed by a pricing structure that was fair and competitive.

For us, the relationship is defined by the collaborative style of engagement - there's no preciousness about the work they produce and they actively encourage ideas and counsel along the way. This has led to us having a site we are proud of and which stands out from our competitors - many of whom now live in the 'Dark Ages'.

We wouldn't hesitate to recommend Squiders to others.

- Richard Parsons

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