Layout design, content architecture, bespoke CMS, API integration
Booking website for gastro pub group.
We jumped at the chance to work with Elite Pubs in maximising the potential of their online activities.
Already insanely popular, our brief was to showcase the beautiful range of pubs as well as help them increase revenue through the lesser-known services they offer.
The challenge was to present the key information to the quick enquirers (opening times, phone number, address) whilst also subtly revealing the other options available such as online bookings, meeting rooms and private dining rooms.
We also installed a robust CMS to allow their team to keep on top of news stories, menu changes and special offers.
As with all our projects, we will be refining as we start to get meaningful feedback, both quantitative and qualitative.
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