User research, user testing, layout design, content architecture, bespoke CMS
Large information website for the leading fish health specialists.
This project put content architecture at the fore front of our planning, where it belongs!
NT Labs are the leading provider of fish health products. They are positioned to only sell to resellers (and not the public) but the end consumer uses the website for product information, video user guides and diagnosis tools.
The key to success was inter-linking content to map out the perfect user journey and, with subtlety, reveal other product ranges the visitor may not be aware of.
In terms of visitor demographics it is wide ranging. This put the emphasis on simplicity, very quickly revealing the paths available on the site.
Toggle between desktop and mobile layouts. Of course these are responsive web pages, not just two sizes. Visit the website to see it in its full glory.
Review from NT Labs
Kris and the team at Squiders redesigned our website early last year. The new site is easy to navigate, mobile & tablet friendly and it looks great. The ongoing support that Squiders provides is fantastic; we get detailed monthly reports which help ensure that the site is maintained efficiently.- Jono Rees
The pricing structure is competitive and a worthwhile investment.
We get compliments from our customers about the quality of the site!
We would highly recommend!
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